Role: Influencer Marketing Lead

Function: Marketing

Location: India (Remote)

Type: Full-time

Compensation: Competitive salary with equity participation through ESOPs

Industry: SaaS, AI-powered presentation tools

About Company

The company is revolutionizing storytelling with an AI-powered presentation platform that transforms how people create presentations. Instead of traditional slides, we use interactive blocks that let anyone build stunning, engaging presentations in minutes—no design skills required. We're serving thousands of users across startups, sales teams, and enterprises who rely on our world-class product.

Join our remote-first, design-driven team of 25 passionate builders spread across Australia and India. We're backed by top-tier investors like Accel and SquarePeg, giving us the runway to build something truly category-defining in the $100B+ presentation market. You'll have the autonomy to own your work, make significant impact from day one, and help shape the future of how the world tells their stories.

Position Overview

You'll build the company's influencer marketing strategy from 0→1 and scale it to 1→10, owning the entire global influencer ecosystem. You'll transform creators into a repeatable acquisition channel while supporting broader growth initiatives across search and AI-era discovery. This role offers complete ownership of influencer relationships across all major platforms, with direct impact on user acquisition and brand growth.

Role & Responsibilities

• Design and execute global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
• Identify, onboard, and manage influencer relationships across all tiers and build long-term partnerships
• Own end-to-end influencer campaign management including outreach, negotiation, contracting, and delivery
• Develop compelling influencer briefs that translate the company's value into native, high-converting content
• Build comprehensive tracking systems for CAC, retention, assisted conversions, and brand lift metrics
• Partner with Growth and Product teams on paid search, SEO, and AI discovery optimization
• Experiment with innovative partnership models including affiliates, revenue sharing, and co-created products

Must Have Criteria

• 3-6 years of hands-on influencer marketing experience for SaaS, B2B, or prosumer products
• Proven track record running successful influencer campaigns targeting US audiences
• Experience scaling influencer programs from concept to execution to measurable growth
• Strong understanding of social media platforms and what content formats drive conversions
• Demonstrated ability to negotiate contracts, manage budgets, and hold influencers accountable for deliverables
• Excellent written and verbal communication skills for briefing influencers and internal stakeholders
• Based in India with availability to work across time zones for US market coordination

Nice to Have

• Early-stage startup or fast-growing SaaS company experience
• Background with paid acquisition channels like Google Ads or SEO analytics
• Experience building affiliate or revenue-sharing influencer programs
• Previous work with productivity tools, design software, or developer-focused products
• Personal influencer or content creation experience

What We Offer

• Opportunity to build a category-defining product in the $100B+ presentation market
• Remote-first culture with flexible hours and global team collaboration
• Significant ownership and equity participation through ESOPs
• Competitive salary with transparent compensation discussions
• Backed by world-class investors with strong runway for growth