Position: Product Marketing Manager
Location: Gurugram, India
Experience: 6-8 Years of Experience

About The Company

A rapidly growing SaaS company operating in the healthcare technology space, focused on building smart, data-driven solutions that help service providers improve operational efficiency and patient engagement. Our platform is purpose-built for a specialized segment within healthcare, with deep use cases tailored for practices like dental care. With a strong and growing customer base across global markets, we’re on a mission to simplify practice management through intuitive tools and automation — all driven by a passionate, cross-functional team.

Job Overview

We are looking for an experienced Product Marketing Manager to lead go-to-market (GTM) strategy and product positioning for a leading SaaS platform serving the dental technology space. In this role, you will translate complex product capabilities into clear, compelling messaging that resonates with our target audience. The ideal candidate has a strong background in B2B SaaS marketing, customer segmentation, and market research, and is passionate about enabling product success through strategic storytelling and execution.

Roles and Responsibilities

• Define and articulate product positioning, value propositions, and messaging tailored to target personas, ensuring differentiation in the market.
• Conduct comprehensive competitive analysis and market research to inform product strategy and identify growth opportunities.
• Collaborate closely with product managers to influence product roadmap and facilitate successful feature launches.
• Lead the development and execution of GTM strategies for new product features, modules, and comprehensive launches across multiple channels, including digital and traditional media.
• Create targeted sales enablement materials such as battlecards, feature decks, and demo scripts to support the sales team in closing deals.
• Partner with the demand generation team to design and implement campaigns that enhance product awareness and drive customer acquisition.
• Monitor and analyze product usage, adoption rates, and campaign performance to provide actionable insights and feedback to product and growth teams.
• Conduct customer interviews and gather voice-of-customer insights to continually refine messaging and positioning strategies.

Required Skills

Must-Have:

• 6-8 years of experience in B2B SaaS product marketing, growth, lifecycle, or sales enablement roles.
• Proven expertise in developing GTM strategies, customer segmentation, and aligning with sales teams to drive business results.
• Exceptional ability to translate complex technical features into benefits-driven messaging that resonates with diverse audiences.
• Demonstrated success working collaboratively within cross-functional teams in a dynamic, fast-paced environment.
• Outstanding writing, storytelling, and presentation skills, with a keen eye for detail and clarity.

Nice-to-Have:

• Experience in vertical SaaS markets such as healthcare, dental, or legal industries.
• Familiarity with the US market dynamics and consumer behavior.
• Proficiency with marketing and analytics tools like HubSpot, Intercom, and GA4.
• Understanding of product-led growth (PLG) strategies and modular pricing models.

What We Offer

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Flexible working hours with remote work options.
• Opportunities for professional development and career advancement.
• A collaborative and inclusive work environment that fosters innovation and growth.